Category: out of home advertising

Digital Advertising – Its Effectiveness at influencing Purchasing

Digital signage has become a common retail tool. Digital advertising screens provide plenty of benefits to retailers such as providing an immediate and simple method of uploading promotional and branding content. But digital advertising screens has a more direct effect on shoppers too, helping to influence and The UK’s Outdoor Media Centre has conducted research into the effectiveness of outdoor advertising, including digital advertising at influencing people’s choices and behaviour when they are out shopping.

Information Screens and the Speed of Delivery

Delivering information is an essential aspect for many businesses and institutions. Keeping customers, workers and visitors informed requires dynamic communication systems that can relay information as soon as it comes in. Providing out-of-date information is often worse than providing no information at all, which is one of the reasons why information screens are becoming popular […]

Problems with the Sun

While most businesses that decide to use an outdoor screen, whether for outdoor digital signage, information or entertainment, realise the need to protect the screen from the elements, all too often, one aspect of outdoor screen use gets forgotten—the sun. The sun can cause several problems with an outdoor screen, which lead to viewing problems. […]

Screach App – Interactivity on any Outdoor Screen

With such rapid growth in the use of outdoor screens, getting your message across is no longer easy. Because of the digital competition, an outdoor screen can easily get lost in the crowd, but one way of ensuring people pay attention to your display, is to make sure it’s interactive. Various methods of interactivity are […]

Outdoor Screens and the Impression of Modernity

We are living in a technically advanced world. Computers, mobile phones and other technology have infiltrated nearly all aspects of our daily lives and technology shows no sign of abating. And it’s not only the younger generation that use Twitter, social networking, iPads and other modern phenomenon, the technology is now ubiquitous in almost all […]

Digital Signage Standalone Units

Digital signage comes in all shapes and sizes, from digital posters adorning the walls of subways and concourses to the giant outdoor digital signage billboards along roadside. One form of digital signage that is highly effective for retailers, hotels and other indoor service locations is the standalone or freestanding unit. These kiosk type displays are […]

Digital Signage Content – Simply Does It

Digital signage is one of the fastest growing forms of advertising. Many indoor locations with high footfalls, such as shopping malls, concourses and airports have LCD screens providing advertising and promotional content. And even around high streets and city centres, outdoor digital signage is becoming a popular feature. Having been around for several years now, […]

The Future of Digital Signage

Technologies come and go. For some innovations such as the Internet, in a brief amount of time they change the way we conduct our lives, for others, such as the video cassette recorder, after a few decades of relevance they are usurped by newer, more modern technologies and become confined to history. Digital signage has […]

Digital Signage and Small Businesses

    Even small businesses can take advantage of outdoor. Outdoor digital signage is in no way as popular as the use of indoor screens. While every shopping mall, airport and even pharmacy has an advertising screen these days, outdoor screens are still few and far between. While outdoor digital signage is still growing, most […]

The Value of Outdoor Digital Signage

When people consider using outdoor digital signage, one thing that is an important factor in the decision-making is whether the investment is going to be worth it. There is little point spending money on an outdoor display if it fails to increase sales (if advertising) or generates enough customer satisfaction to make it worthwhile. Assessing […]