Does Digital Signage mean the end of Billboards?

There was a time that if you wanted to advertise out of doors you would either have to hire a large bill board or pay somebody to stick posters up for you. However, high street advertising has gone through a revolution of late. No longer are posters, billboards and other traditional print media the preferred […]

The Digital Billboard – How TVs are Replacing Fly Posters

Street advertising has long been part of the aesthetics of our high streets. From bus shelters, walls to lampposts, blank spaces are constantly utilised by advertisers and promoters. And why not? After-all, following the initial outlay of printing and posting, once they are up, a billposter, bill board or other hoarding will be seen by […]

The Pitfalls of Implementing Outdoor Digital Signage

Just as digital signage has revolutionised advertising in indoor locations; replacing traditional communication methods in all sorts of locations – outdoor digital signage is set to do the same ouside. Whilst trailing behind regular out of home advertising, outdoor digital signage is still the fastest growing aspect of this new media revolution. However, as with […]

Effective Exterior Advertising with Outdoor Digital Signage

Digital signage is still a new medium but it has become incredibly popular in recent years and is now a multi-billion dollar industry. One of the most popular uptake sectors for this new dynamic out of home advertising has been the retail sector. Stores, pharmacies, department stores and shopping malls have all become veritable galleries […]

Touch Screens: the Future of Monitors and Digital Signage

Touch screens are certainly not a new technology. Touch screen monitors have been around and in use since the 1970’s. However, recent advances in mobile phone technology, computer tablets and PDA’ shave seen touch screen monitors receive a renaissance in recent years. And with a burgeoning digital signage market expecting to continue to expand, touch […]

Starting a Digital Signage Campaign – ROI Tips

Using TV systems for digital advertising has become an incredibly popular method of advertising and marketing with digital signs being erected up and down the high street. However, digital signage is not without its pitfalls and getting a return on any initial investment on a digital advertising campaign can be a challenge, especially if this […]

Types of Protection for Digital Signage

Digital signage is the use of TV systems for out of home advertising. More-often-than not standard commercial televisions are used as many digital signage campaigns are run in indoor locations such as retail units or stores. However, as more and more people begin to take advantage of this relatively low cost method of advertising, more […]

Secrets of Digital Signage – The LCD Enclosure

    As with any new industry and innovation, implementing and using digital signage often involves a considerable amount of trial an error. The industry is still too new for any solid rules and conventions to make utilising digital signage easier. However, there are already some emerging secrets that many digital signage installers are using […]

Do not Let the Cold Weather Disable Your Digital Signage

Arctic conditions have dominated the news headlines in the northern hemisphere this year with some countries, including the UK, suffering their coldest winter in three decades. There is a serious risk that many digital signage campaigns erected in outdoor locations or in areas without adequate heating could fail because of the unusually low temperatures. Problems […]

The Future of the Digital Signage Revolution is Outdoors

Digital Signage is becoming a common expression but it is really just a fancy expression to describe the use of TV systems like LCDs or plasma used for advertising, information and other messages. This new, digital out of home advertising – as it is often called (DooH), is a more dynamic method of signage and […]