Category: lcd enclosure

Outdoor Digital Signage – The Future of Billboards and Posters

Outdoor advertising has always been an essential part of marketing and outdoor advertisements create colour and are part of our everyday world outside. Without outdoor advertisements the streets and boulevards around our neighbourhoods would look quite different and some locations such as New York’s Time Square or London’s Piccadilly Circus would be unrecognizable. From bill […]

LCD Enclosures – A Fresh Approach to Outdoor Digital Advertising

Digital advertising is changing the shape of marketing by introducing more colourful and engaging imagery which is slowly replacing the traditional methods of advertising used for so many years. By using flat screen TV devices, moving images can be used to replace the tired static messages used in conventional signage and its not just in […]

Limitations to Digital Advertising

Digital signage and digital out of home advertising have become buzzwords in marketing and advertising circles and you may be forgiven in thinking that this new media is the be-all and end-all of marketing. However, as an advertising media digital signage is not without its drawbacks and limitations especially when you compare it to other […]

LCD enclosures – A Simple Approach to Outdoor Digital Signage

Digital signage is great method of marketing and raising brand awareness however, one of the biggest drawbacks of digital signage and out of home advertising is the complexity of setting up a campaign and the initial costs involved. Not only does the content have to be created and uploaded but also the screens have to […]

Digital Signage for the Beginner

Digital signage is an effective and cost effective method of marketing made possible by the development of flat screen TV devices such as LCD (Liquid Crystal Display) and plasma. Because of the flatter design of LCD and plasmas they can be used in a similar way as traditional print media such as posters and bill […]

Getting the Most out of Digital Signage – The Captive Audience

One of the greatest advantages of digital signage compared to other advertising media is its flexibility and the ability to target captive audiences. A captive audience, as the name suggests is an audience that can’t get away from your message and there are many areas in our day to day to lives where we become […]

Digital Signage it is not all Advertising – innovative and important uses for outdoor LCD screens

A lot of people in the digital signage industry often forget that there are more used for digital out of home media than just advertising. Obviously advertising was one of the foundations for this burgeoning industry and is still a large part of the digital signage industry. However, more and more alternative uses for digital […]

Using Digital Signage in Temperature Extremes

The use of screens for advertising and signage is transforming our high streets and shopping centres. No longer is digital signage just found in indoor locations as more and more outdoor campaigns are springing up all over the place. In many areas, outdoor digital signage is quite straight forward to install. An outdoor LCD enclosure […]

The Best Locations for Digital Signage

With such an excitable atmosphere around the digital signage and out of home advertising industry it is forgivable for people to assume that using LCD TVs for the purposes of digital advertising is an easy method of generating business. However, implementing digital signage is not straight forward and the process is riddled with pitfalls. However, […]

Outdoor Digital Signage to Boost Trade in Retail

Sale, sale, sale! It seems no matter what time of year you walk down the high street, there are hundreds of stores with signs outside proclaiming sales and special offers. And yet, how often do you ever find yourself compelled to go into a shop just because they have a sale sign outside? The truth […]