Category: display enclosure

Touch Screens and Digital Signage – the Way Forward for Retail?

Digital signage and advertising has been part and parcel of the retailers marketing tools for some time now. Displaying images on LCD screens allows retailers to communicate to prospective customers outside the shop for relatively low cost compared to print, TV or radio advertising. With outdoor digital signage this range increases too. But as digital […]

Outdoor Digital Signage – Big is Beautiful

Getting noticed is one of the biggest challenges of any type of outdoor advertising. Every day we are exposed to thousands of advertising messages, whether they be on TV, radio, in the newspaper, or on outdoor billboards and posters. And outdoor digital signage is just the latest in a long line of outdoor advertising methods. […]

Outdoor Digital Signage & Simplicity – Take it easy on yourself

Outdoor digital signage can be a veritable minefield of pitfalls, challenges and unforeseen events that can make even the best thought out plans fall to pieces, especially if you are trying to establish a return on investment. And that is the crux of any digital advertising campaign, indoors or out. If your signage campaign is […]

Outdoor Digital Signage – How to use screens outdoors

While outdoor digital signage is still lagging behind indoor systems, the sector is catching up fast. More and more LCD screens are finding their way outside in the open air, but why? Outdoor digital signage can attract a larger audience compared to any outdoor screen. This is easy to envisage of you have a signage […]

Advantages of Steel Enclosures for Outdoor Digital Signage

Outdoor digital signage is a huge market with increasing potential for many businesses and advertisers. Making use of public space to promote and drive sales has been part of the advertising industry for generations but now the static signs and displays are slowly being replaced by the dynamic properties of digital signage. But he challenges […]

Mounting Options for LCD Screens and LCD Enclosures

There are numerous ways of mounting both screens and LCD enclosures for digital signage. The number of brackets and mounting options can seem endless so choosing how you want your screen mounted can often be confusing. Fortunately many screens along with LCD enclosures adhere to international standards to make mounting easier. What is VESA The […]

Outdoor Digital Signage – Where to Place your Screens

With so many digital signs now installed in retail units, stores and in shopping malls it seems you can’t go a hundred yards now without spotting one. However, despite the digital signage industry being around for quite a few years now, it never ceases to amaze at the locations people decide to erect screens. Either […]

Common Digital Signage Mistakes

Return on investment (ROI) is a much used term for those considering employing digital signage. Regardless of the cost effective method taken, there is still an initial outlay with any digital advertising scheme – and ensuring you get that back is vital to make the exercise worthwhile. There are many mistakes and pitfalls that people […]

Digital Signage – TAX and Licences

There has been much discussion and controversy lately about taxation of digital signage screens. Many countries, particularly in Europe have a licensing or taxation policy for televisions. Some of these licensing schemes have been around since TV began (namely the UK’s BBC TV licence) and are designed to pay for public service broadcasting. However, there […]

Importance of Choosing the Right Digital Signage Enclosure

There is much to think about when planning a digital signage campaign. You have to source screens, media players and sort out dynamic and engaging content. And with so much to do, it is no wonder that many installers of DS systems neglect one of the most important aspects of any digital advertising or out […]