Category: digital signage

Raising a Profile with a Digital Display

While commonly thought of as an advertising medium, digital signage has other purposes than just promotion. Using digital displays as a communication medium has advantages of all sorts of businesses and institutions, from employee communication to emergency warnings, but one advantage that rarely gets discussed is the effectiveness of using a digital display to raise […]

Using Audio with Digital Signage – Good Idea?

While digital signage is mainly concentrated on visual imagery, using modern LCD and plasma screens to provide advertising, branding and promotional content, one feature of the television hardly used is the speakers. Audio is rarely used for digital signage applications but why is this? Surely, as TVs at home provide sound, why can’t out of […]

Outdoor Digital Signage – Not Just for Big Players

There are some huge outdoor digital signage screens out there. Anybody commuting into London will have seen the M4 Torch that provides digital content to tens of thousands of motorists a day, while the London “i” on London’s Cromwell Road, receives viewing figures almost as high. Many other cities too are following suit with large-scale […]

Outdoor Digital Signage for Emergencies

Communicating with people is never more important than when an emergency situation arises. In indoor locations, fire alarms and other audible signals ensure that workers, staff, visitors and other people in a building are made aware of the emergency and potential risk. But things are not as simple in outdoor locations. Audible signals are not […]

Digital Advertising – Temptation to touch

Creme Egg gameTouch screen technology is now everywhere. With so many smartphones and tablets about these days, touchscreens are everywhere. One consequence of this is that people are so savvy to touchscreens that when encountering an outdoor display or digital signage screen, people often touch it, expecting some sort of interaction. This habit is quite […]

Maintenance Costs for Digital Signage

Implementing digital signage can involve some high start-up costs. With the cost of screens, media players, networks and installation, a digital signage project is a serious investment. And if the screens are going outdoors, protection for outdoor digital signage only adds to the cost, but of course, once installed, there are few other expenses, aren’t […]

Digital Signage Getting Cheaper and Easier

When LCD screens first started being deployed out of the home for advertising, promotion and branding, digital signage was an expensive business. With the cost of screens, media players, networking and installation, only large advertising companies could get involved. But as the digital out of home industry continues to thrive, the cost of the technology […]

Restaurant Digital Signage

Digital signage provides many advantages for businesses and none more so than the restaurant industry. Digital signage provides restaurants, diners and eateries with many advantages and uses. Advertising Providing advertising and promotion for restaurants and diners help draw in customers. During lunch and other meal times, town center eateries face stiff competition. Often, customers by […]

Outdoor Communication with Digital Signage

Communication in outdoor locations can prove a challenge for many businesses and institutions. Colleges and universities, for instance, have campuses spread over large areas, but an effective form of outdoor communication is essential—especially in times of emergency. While many businesses, such as distribution hubs, find the need to communicate to lorry drivers, staff and visitors, […]

Modern Advertising Posters

Posters have provided advertising content for over two hundred years, ever since the development of lithography at the end of the 18th century. With innovative typography and colour images, posters became an expressive form of communication, combining advertising and art. For over a century, posters have been one of the most widespread forms of advertising […]