Category: digital signage

How People View Outdoor Digital Signage

Outdoor digital signage has many advantages over indoor screens; the potential audience that will view an outdoor screen is much larger than an indoor display meaning more people will get to see the content. However, people view outdoor digital signage differently compared to indoor screens, and this is important for planning any outdoor campaign. Generally, […]

Digital Menus and their Effectiveness

While high-end restaurants enjoy the privilege of having bookings and knowing who will be eating and when, lower end restaurants, fast food eateries and diners, depend upon passing trade and spontaneous decision-making from their patrons. Competition is high in the food industry; whether it’s a fast food restaurant nestled amongst several similar establishments, or a […]

The Value of Outdoor Digital Signage

When people consider using outdoor digital signage, one thing that is an important factor in the decision-making is whether the investment is going to be worth it. There is little point spending money on an outdoor display if it fails to increase sales (if advertising) or generates enough customer satisfaction to make it worthwhile. Assessing […]

Size and Orientation for Outdoor Digital Signage

Around shopping malls, airports and other high footfall locations, digital signage screens are a common sight. Many indoor digital signage displays systems have similarities; often positioned in portrait mode and ranging from 32 to 36 inches. But when taking a screen outdoors, is this same size range and orientation, just as suitable? Surprisingly, very little […]

How Safe is an Outdoor Screen?

Despite the falling cost of LCD and plasma screens, providing outdoor digital signage, whether it’s for information or advertising, marks a fairly substantial investment. Getting a return on this investment is often difficult to assess, but one aspect to outdoor digital signage that can prevent achieving an ROI is the vulnerability of the screen. A […]

Digital Signage in the Middle East

One region with a growing demand for digital signage is the Middle East. Countries like Dubai and Bahrain have burgeoning middle-classes, and as digital signage is a growing advertising medium, employed by many big name retailers, its growth is expected is understandable in such locations. The Middle East is not an easy place to deploy […]

When a Screen breaks – so do your plans for ROI

When investing in digital signage, one of the main concerns people have is getting a return on the investment. Digital signage costs money. With the price of screens, media players, content creation and installation far from cheap, working out when this investment starts to pay off is not only difficult, but is made more complicated […]

Outdoor Advertising Falters in the UK – But Digital Continues to Grow

Outdoor advertising in the UK, which has enjoyed steady growth for the last few years, is beginning to show signs of faltering; however, outdoor digital signage is still growing, according to the UK’s out of home advertising trade body, The Outdoor Media Centre. The total revenue for outdoor advertising fell by 1.2 percent for the […]

Rioters and Looters Profiled on Outdoor Digital Signage

After a troubled week in England that saw riots and looting in several major cities, police are beginning the task of bringing suspects to book, and are using digital signage to help. With so many looters caught on CCTV cameras and snapped by onlookers using mobile phones, police have been using several outlets to profile […]

Types of Locations for LCD Enclosures

A common inquiry regarding LCD enclosures is often about the environments they can and cannot handle. With so many high-priced outdoor digital signage systems on the market, providing a less expensive system often leads people to assume that an outdoor LCD enclosure is perhaps not able to cope with the same environments as other types of outdoor […]