Category: digital signage

Outdoor Digital Signage – Thinking Beyond IP and NEMA Ratings

Outdoor digital signage has a lot to contend with; from weather elements, such as rain, sleet, snow and hail, to extreme temperatures and risk of physical impact. Most outdoor digital signage enclosures are built to international standards such as the European IP rating and NEMA codes (National Electrical Manufacturers Association). While these rating systems are very useful for working out the level of protection an outdoor digital signage enclosure offers, they are not exhaustive and don’t guarantee a device will function without problems in an outdoor environment.

Armagard LCD Enclosures at Integrated Systems Europe (ISE) 2012

Armagard are exhibiting at ISE in Amsterdam in January and will be showing off several new products in their LCD enclosure and digital signage range. Promised to be the largest professional AV and systems integration trade show held in Europe, Integrated Systems Europe 2012 (ISE) runs from 31st January to 2nd February at the Amsterdam […]

Digital Signage Enclosures for Physical Protection

Digital out of home is similar technology to TV screens used around the home. Modern flat screen LCD and plasma screens are well suited for use as digital signage because of their sleek and discreet size, making them easy to mount on walls or in digital signage enclosures. However, one aspect of using an LCD screen out of the home that differs tremendously is keeping the screen protected.

Digital Signage–Making the most of Retail Space

Digital signage provides retailers with an effective form of promotion, branding and a method of manipulating customers to change their buying habits. A well-placed screen at a point of sale location or above popular items can inform customers of offers and other products that the retailer is trying to popularise. Furthermore, digital signage screens are a great method of reinforcing branding information, helping to instil company and manufacturer names and logos into people’s memory.

Using Outdoor Screens as Digital Signage for News Feeds

The way people receive news and information is changing. Thanks to the Internet, smartphones, rolling news and other new media, traditional sales of newspapers are on the decline, both nationally and regionally. People no longer want to wait until the next morning to read what’s going on in the world and in their local community. News is now something people want, when they want it, and invariable this often means when they are on the move.

Challenges of Outdoor Digital Signage in the Middle East

A decade ago when digital signage first emerged, it was only large public spaces such as shopping malls and airports where these screens were prominent. Over the last few years, however, digital signage has filtered into nearly all areas of our towns and cities. From filling up with gas to waiting in line at the pharmacy, a screen is probably selling, providing information or offering branding information to you. And one area where the use of digital signage has increased dramatically has been outdoors.

Growing Use of Digital Signage around Religious Buildings

There has been a growing use of digital signage displays both indoors and out around churches, mosques, synagogues and temples, as many religious buildings and institutions look for effective communication to their congregations and local communities.

Benefits of Outdoor Screens for Public Buildings

Public buildings such as schools, colleges, libraries, museums and religious institutions have a need to communicate with the people that they serve. Often, this means using all sorts of traditional messaging systems from the trusty old noticeboard to sending out literature such as parish magazines.

Planning Outdoor Digital Signage

Outdoor digital signage has many uses and advantages. For advertising an outdoor screen will receive far more views than a comparable indoor display, while for providing information, an outdoor screen can reach customers and service users before they enter a  building, providing crucial information. Businesses, public buildings and educational facilities are increasingly turning to outdoor […]

Digital Signage and the Problems of Downtime

Downtime is perhaps the biggest problem for digital signage. A dead screen is not only unsightly, but also costing money for as long as it isn’t working. All that investment in hardware, content, networking and installation is failing to get any return while the screen is down. For advertising screens, downtime also costs in lost […]