Category: digital signage

Digital Signage and the Law – Importance of responsible installations

It is quite common on many empty city walls and properties to see the words: ‘Bill posters will be prosecuted.’ Irresponsible outdoor advertising has been responsible for legislation preventing the unauthorised use of outdoor advertisements as well as blackening the name of those responsible street advertisers. A similar problem is now arising with the arrival […]

Outdoor Advertising Tips – Going Digital

Outdoor advertising has always been a cost effective and successful method of raising brand awareness. Fly posters, bill boards and hoardings on high streets and bus stops are a great way of displaying a message to a broad base of people that will be passing by each day. However, advertising is not as effective as […]

Keeping Your Digital Signage Protected

Protection for digital signage and advertising systems is often overlooked by keeping the screens protected and running in conditions that are suited for an LCD screen, is important to ensure you maximise the cost of implementing them in the first place. Implementers of outdoor digital signage often look to securing their digital signage systems from […]

Outdoor Digital Signage – The Future of Billboards and Posters

Outdoor advertising has always been an essential part of marketing and outdoor advertisements create colour and are part of our everyday world outside. Without outdoor advertisements the streets and boulevards around our neighbourhoods would look quite different and some locations such as New York’s Time Square or London’s Piccadilly Circus would be unrecognizable. From bill […]

LCD Enclosures – A Fresh Approach to Outdoor Digital Advertising

Digital advertising is changing the shape of marketing by introducing more colourful and engaging imagery which is slowly replacing the traditional methods of advertising used for so many years. By using flat screen TV devices, moving images can be used to replace the tired static messages used in conventional signage and its not just in […]

Limitations to Digital Advertising

Digital signage and digital out of home advertising have become buzzwords in marketing and advertising circles and you may be forgiven in thinking that this new media is the be-all and end-all of marketing. However, as an advertising media digital signage is not without its drawbacks and limitations especially when you compare it to other […]

LCD enclosures – A Simple Approach to Outdoor Digital Signage

Digital signage is great method of marketing and raising brand awareness however, one of the biggest drawbacks of digital signage and out of home advertising is the complexity of setting up a campaign and the initial costs involved. Not only does the content have to be created and uploaded but also the screens have to […]

Digital Signage for the Beginner

Digital signage is an effective and cost effective method of marketing made possible by the development of flat screen TV devices such as LCD (Liquid Crystal Display) and plasma. Because of the flatter design of LCD and plasmas they can be used in a similar way as traditional print media such as posters and bill […]

Getting the Most out of Digital Signage – The Captive Audience

One of the greatest advantages of digital signage compared to other advertising media is its flexibility and the ability to target captive audiences. A captive audience, as the name suggests is an audience that can’t get away from your message and there are many areas in our day to day to lives where we become […]

Digital Signage it is not all Advertising – innovative and important uses for outdoor LCD screens

A lot of people in the digital signage industry often forget that there are more used for digital out of home media than just advertising. Obviously advertising was one of the foundations for this burgeoning industry and is still a large part of the digital signage industry. However, more and more alternative uses for digital […]