Category: digital signage

Choosing the Correct Sized Screen and Orientation for Digital Signage Applications

Choosing screens for digital signage can often be a difficult task. Whether it’s for a retail unit or for outdoor digital signage, one of the most common errors that people implementing digital signage often make is choosing the wrong sized screen. Obviously, as with any advertising or information system you want your digital screen to […]

Keeping Outdoor Screens Cool

Outdoor digital signage is the fastest growing outdoor advertising sector. In the USA, mainland Europe and the UK – outdoor screens are becoming commonplace; used for signage, information and entertainment. But using screens outdoors is a new preoccupation and it can be all too easy to underestimate the requirements of the screen and the location […]

Digital Poster – digital signage made easy

With so many facets to a digital signage campaign – screens, media players, content, LCD enclosures – it can be extremely daunting for those without much technical know-how to get involved. And when you just want a simple solution to promote products having to outsource several aspects can make the whole scheme seem too much […]

Advertising with Outdoor Digital Signage – A Growing Media

Outdoor Digital Signage is one of only two forms of advertising that is still growing in the UK (the other being mobile advertising) according to the Outdoor Advertising Association (OAA). This is possibly due to outdoor digital signage not only being more engaging to consumers compared to traditional static media but it is also perhaps […]

LCD Outdoor TV Enclosure – Now anyone can have an outdoor TV

Now TV screens have become flatter, lighter and have better picture qualities we are used to seeing them everywhere. Digital signage is the next step in out of home advertising and more and more leisure areas such as gyms, swimming baths, beer gardens and patio areas are starting to install outdoor TVs. More and more […]

Ideal Outdoor Display Areas

Using outdoor TV screens brings real benefits to many businesses. Whatever message or information that you want to get across – more people will see it outside your premises than will inside. There are main two reasons why screens are placed outside premises: advertising – promoting their own or products or brand or those of […]

Outdoor Digital Signage in the UK – Grows to 12 percent of all outdoor advertising

The outdoor digital signage market is growing strongly in the UK. In the second quarter of 2010 the industry is up 16.2 percent on the previous year, reports the Outdoor Advertising Association (OAA). The UK outdoor digital signage market is now contributing to 12.8 percent of the entire outdoor advertising sector making the United Kingdom […]

Retail Advertising – Reasons to go Digital

Digital signage is continuing to grow as a industry sector. One of the largest users of digital screens for advertising, including outdoor digital signage, is the retail sector. The advantages and uses of using digital screens for advertising and promotion are manifold and while in some industries there can be difficulties in establishing the return […]

New Football Season – Outdoor Digital Signage for Stadium Advertising

The new Premiership Football season is underway with the twenty top flight teams in the UK battling it out for one of football’s most coveted titles. The beautiful game is now big business, with the value of players and stadia worth billions of pounds. And while shirt sponsorship and ticket sales recoup a large proportion […]

Digital Signage – The Price of Outdoor Screens

The digital revolution has finally reached the high street with outdoor LCD screens now a popular feature in many retail parks, high streets and even along road sides. With such large potential audience numbers, it is no wonder many digital signage and advertisers are looking to outdoor digital signage as the next step. The one […]