Category: digital signage
Where to Mount an Outdoor Display Screen
Due to the falling cost of LCD screens and the development of protective LCD enclosures for outdoor use, more and more screens are being installed in outdoor locations and for a variety of reasons: information, entertainment, outdoor advertising or outdoor digital signage. Outdoor screens can be seen in all sorts of locations – flat against […]
Ice and Snow on the Way – Protecting Your Outdoor Digital Signage
Winter is a time of harsh weather and dark nights. In one regard, winter has its advantages for modern Dooh systems. The shorter days and darker nights mean that outdoor digital signage has an advantage over other outdoor advertising as it become more noticeable and visible – thanks to its backlighting and luminance. The ice […]
LCD Enclosures – The Last Word in Outdoor Digital Signage Protection
Outdoor digital signage is one of the most effective forms of out of home advertising. No other advertising system can reach as many people for the same start up costs which is why outdoor screens are becoming increasingly common along high streets, concourses and shopping precincts. There are many great advantages to this new media […]
LCD Enclosures – Floor Standing or Wall/Ceiling Mounted?
LCD enclosures are a housing used to protect LCD TVs (and other flat panel displays like plasma) from harmful elements such as rainfall and dust, enabling standard devices to be taken outdoors or in hostile locations. They are versatile and flexible built to the most common size of display and can house almost any make […]
Complexities of Outdoor Digital Signage
When using LCD, plasma or even LED screens in outdoor locations there is an obvious need to protect the electronics from getting damaged by the weather, temperatures and other hazards but protecting outdoor digital signage is not as simple as you might think. Waterproofing is perhaps the first step of outdoor protection for an LCD […]
Using Displays in Outdoor and Harsh Environments
The humble monitor, computer display and television have gone through dramatic changes over the last decade or so. The traditional cathode ray tube (CRT) has all but been replaced by the flat panel device – such as the plasma or LCD screen. These modern displays are more versatile in their use and are no longer […]
Digital Signage Flexibility – Day Parting
One of the great advantages of digital signage is its flexibility. Unlike nearly any other commercial advertising method, with digital out of home, outdoor digital signage and other forms of display advertising, content can be scheduled and tailored to meet specific demographics. This scheduling ability has come from the world of television where it is […]
Outdoor Screens on the Slopes
Outdoor digital signage is becoming a popular from of advertising, marketing and branding. Many industries are implementing some sort of digital outdoor campaign but there is one area that has come as quite a surprise to outdoor AV and digital signage companies – the ski slopes. There are large number of enquiries to outdoor digital […]
Outdoor Digital Signage – more effective than TV
A recent study has highlighted the effectiveness of outdoor advertising at developing brand awareness and driving more customers to search for brands online. The research, conducted by the British Outdoor Advertising Association (OAA); research company, Millward Brown; and brand company, Mindshare, analysed advertising over five years. The study looked at 326 brands from 25 different […]
The LCD Enclosure – an Introduction
The LCD enclosure is a term that crops up quite often in the world of out of home and digital signage. In brief terms, LCD enclosures are protective weatherproof cases that allow standard or commercial grade screens to be taken outside and used as outdoor digital signage. There is, however, a lot more to the […]