Category: digital signage

Information and Interactive Outdoor Signage

Outdoor advertising is a huge industry. In the UK alone it accounts for nearly £1.4 billion annually and is growing over ten percent each year, driven partly by the outdoor digital signage market, which currently makes up 14% of all outdoor sales (£1 in £8 spent). Outdoor digital signage is becoming increasingly attractive to advertisers […]

Digital Outdoor Advertising Nationwide in the UK

Outdoor digital signage networks, formerly only seen in London and large cities is now spreading throughout the UK with several big name companies investing in nationwide campaigns. Two big names, Kraft and Vodaphone, are expanding their digital outdoor advertising campaigns out of London and spreading them throughout the rest to the country. Meanwhile, the two […]

Dooh on a Budget – Cost Effective Solutions

Digital out of home (Dooh) is a just a handle for the more commonly known digital signage. This is basically the use of modern flat screen TVs like plasmas or LCDs (liquid crystal displays) used out of the home environment for advertising, branding, information or promotion. While Dooh is a fast-expanding and burgeoning industry, there […]

Digital Signage – Common Questions

Being a new media, digital signage is still a mystery to many people and while many retailers and advertisers are taking advantage of the versatility and flexibility of digital advertising, some people are being left behind as they are unsure exactly as to how, or why, they should embark down the digital signage route. To […]

2011 – A Year for Digital Signage

Digital signage is already a burgeoning industry worth somewhere in the region of £2 billion worldwide.  And this year it is expected to expand further, particularly here in the UK where the industry is expected to grow by up to a quarter. Recent surveys indicate that in retail there are currently 46,000 stores now using […]

Using Standard TVs Outside

Since the rise of the flat screen TV, such as plasma or LCDs (liquid crystal display), TVs have expanded out of the home and are being used for all sorts of other tasks. Digital signage is one of the most common out of home LCD uses, and these advertising screens are now a common sight […]

Outdoor TVs for the Smoking Ban – Outdoor Bar and Pub Entertainment

Following smoking bans in the UK and across Europe, many bar owners and publicans are being forced to look to outdoor areas as more and more people spend evenings outside. Keeping customers happy can be difficult at the best of times but with outdoor areas things can be more troublesome. Patio heaters and smoking shelters […]

Critical Aspects of Outdoor TV Protection

Using TVs outdoors is a fairly modern concept and has been brought about by two innovations; first, the introduction of flat panel TV devices like LCD (Liquid Crystal Display) and plasmas, secondly, the increase in availability of protection for outdoor TV enabling them to operate outside in all weather conditions. LCD and plasma screens are […]

Digital Signage – now part of the infrastructure

While advertisers, retailers and public service bodies have embraced digital advertising and outdoor digital signage, to the point where the technology is now ubiquitous, digital signage is now being integrated in design plans for all sorts of new build locations. Increasingly, buildings such as schools, colleges, sports stadium and public buildings are being designed with […]

Touchscreen and Outdoor Digital Signage – Using Interactive Screens

Since LCD screens and plasma TVs have taken over the home television market, their use hasn’t been just confined to homes. Modern flatscreen TVs are now just as likely to be used out of the home as part of a digital signage or advertising campaign. Digital signage displays are now regularly seen in shopping malls […]