Category: digital signage

Protecting the Face of a Digital Signage Screen

Protecting outdoor digital signage from the weather is important, which is why outdoor LCD enclosures were devised, to ensure that standard LCD and plasma screens could operate outdoors in no matter what the weather. The most vulnerable aspect of an outdoor display, however, is the screen face, which is also the most crucial part being […]

Retail and Service Industry – Digital Signage Devices

Digital signage is one of the fastest growing media industries. With such fragmentation in mainstream media, this form of out of home advertising is growing rapidly with digital displays used for promotion, branding and marketing cropping up in all sorts of locations. A common sight around shopping malls, concourses, airports, and transport hubs, now many […]

How an Outdoor Screen can Boost your Business

Televisions have gone through dramatic changes over the last decade or so. Gone are the bulky CRTs (cathode ray tube), replaced by the modern flat screen LCD and plasma screens. Picture quality too has gone through changes too with High Definition (HD) now making images clearer. One result of this change in televisions is that […]

London’s Big Screens – Outdoor Digital Signage in the Capital

Outdoor digital signage is expanding rapidly in the UK with more and more screens cropping up in towns and cities all over the country. Currently, one in eight pounds spent on outdoor advertising goes on digital, but with rapid growth in the outdoor digital signage market, it is expected that digital may one day overtake […]

Sunlight and Your Outdoor Screen

Outdoor digital signage has many challenges. Protection is an obvious example, ensuring proper defence of the screen, against the weather and temperature of the external environment. Impact protection too, is a must, protecting against accidents and vandalism otherwise the screen may have to constantly be replaced. One aspect not much talked about when it comes […]

The Immediacy of Outdoor Digital Signage

Immediacy is one of the many benefits of outdoor digital signage and is one of the main reasons so many screens are installed in outdoor locations, beaming messages, advertisements and information to the masses. As digital signage involves electronic information, unlike other forms of advertising and signage, content can (almost) instantly be uploaded. This provides […]

Tools for Retailers – LCD Ad Players

Most people will be aware of advertising screens, often seen around shopping malls, airports, gas stations, pharmacies and in other retail locations. Commonly referred to (mainly by the industry involved although not its customers) as digital signage, these screens are rapidly replacing static posters and advertisements traditionally used for out of home advertising. The digital […]

Digital Signage in Manufacturing – Protection

Manufacturing is an important aspect to the economy. While manufacturing has declined over the last decades, especially in the UK and United States, governments have pinned hopes on manufacturing to help boost economies and return their nation’s balance books back into the black. Modern manufacturers face huge challenges, though. With stiff competition from the Far […]

Out of Home Advertising and the Digital Revolution

Out of home advertising has always been an effective form of marketing; the popularity of posters, billboards and outdoor signage around our high streets, shopping centres, retail parks and railway stations is testament to that. Of course, we spend a large proportion of our lives out of the home, commuting, shopping or spending our leisure […]

Growing use of Digital Signage around College and University – Australian Examples

Digital signage screens are not only a form of out o home advertising. Display screens used for communication and information purposes are increasing in popularity, and one area where their use is becoming popular is around education establishments, particularly colleges and universities. The communication needs for further and higher education institutions differ to those of […]