Category: digital signage

Outdoor Advertising and Young People

Outdoor advertising is one of the oldest forms of advertising in existence. You would think that with the myriad forms of advertising now in existence, such as TV, radio, newspaper, internet and mobile phone, outdoor advertising would be losing its appeal; however, recent research shows that not only is outdoor advertising still generates positive receptions […]

LCD Enclosures – Not Just Outdoor

LCD enclosures provide comprehensive protection for TV screens–waterproofing, temperature control and physical protection. This level of protection makes LCD Enclosures ideal for outdoor digital signage, but this is not the only use for them. Since the rise of the LCD and plasma flat screen, TVs have found their way into a whole host of other […]

LCD Enclosures at Railway Stations

While digital signage and the use of screens is a common sight around the high street promoting, selling and advertising, modern TV devices like LCDs have other common uses. The transport industry, in particular the railways, have uses LCD screens for providing information for years. A common sight inside railway stations, screens let passengers know […]

Armagard at In-Store Show 2011

Following the success of InfoComm last week, and the level of interest in our range of LCD enclosures and digital signage products, Armagard are attending the In-store Show in London this week, demonstrating our new range of outdoor digital signage and indoor retail products. In-Store Show 2011 is the UK’s largest retail marketing event, and […]

Washroom Advertising with Digital Signage

Digital signage Advertising is most effective when there is a captive audience. Screens placed in waiting rooms, departure lounges, on buses, trains and other locations where people have little else to do, have more chance of being viewed than those screens placed around shopping malls and other locations where people are busying about. When on […]

Outdoor Digital Signage Opportunities in India

As the world’s largest democracy and one of the fastest growing economies, India provides plenty of opportunities for outdoor advertisers. With a population of over a billion and a burgeoning middle class, many large multinationals are looking to the subcontinent to grow their businesses. Outdoor advertising is widespread throughout India, but a recent convention suggests […]

Advantages of Digital Signage for Gyms and Leisure Centers

More and more people than ever before are using gyms and leisure centers as an increasing awareness in health and fitness drives people off their couches and into a more active lifestyles. Due to this, gyms and leisure centers are now full of captive audiences, prime recipients for digital advertisers as gym and leisure center […]

Outdoor Digital Signage and Sexual Imagery

British outdoor advertisers, including outdoor digital signage users, have been asked to avoid placing advertisements with sexual imagery, in a long running debate about the appropriate nature of advertising content that can be viewed by children. Following a report by prepared by the Mother’s Union, entitled, ‘Independent Review of the Commercialisation and Sexualisation of Childhood,’ […]

Brand Building with Digital Signage

Creating a brand is perhaps the most important aspect of marketing that a business can embark on—especially a retail business. No other form of marketing, advertising or promotion can benefit a business as well as generating a brand. Once a successful brand I established customers begin showing brand loyalty, returning time and time again trusting […]

Armagard Launch Two New Digital Signage Products

Armagard, have launced two new products to their digital signage range: The Outdoor Digital Signage Totem and the Personal Branded Retail Totem are the latest products in Armagard’s burgeoning range of digital signage hardware. The Outdoor Digital Signage Totem is a floor standing enclosure designed to accommodate both 46” and 47” screens, protecting them from the […]