Armagard Prepare for Screenmedia Expo 2011 – New Products Under Wraps

Screenmedia Expo 2011 begins this month on 18 May at Earl Court 2, London. The event, the UK’s leading trade fair for the Media & Advertising Industry will see thousands attend the two-day expo in London. And Armagard will be there, with some exciting new products to unveil. While it’s too early to provide clues […]

Installing Screens in a Subway – Case Study New Delhi Metro

With the Commonwealth Games held in New Delhi last year, the Indian capital went through some dramatic infrastructure changes. One of the projects planned to coincide with the games was an extension the New Delhi Airport Metro Express system connecting the city’s airport. The Delhi Airport Metro Express, which runs from New Delhi to IGI […]

Outdoor Advertising – Going from Print to Digital

Outdoor advertising is one of the oldest forms of marketing. From the earliest days of printing, and before, advertising outdoors is a direct and effective form of promotion. Outdoor advertising is also fairly low cost when you compare it to other forms of mass-marketing. There are disadvantages of outdoor advertising though. While the footfall and […]

Industrial Displays – Monitoring Production with an LCD Screen

There was a time that the only place where you saw a television was in the front room of your home. However, since the rise of flat screen TVs such as the LCD or plasma, modern televisions are used all over the place. From office computer screens, to outdoor digital signage, modern TVs have all […]

How Going Outdoors can Boost your Digital Signage Campaign

Digital signage, the latest in out of home advertising, has seen a dramatic explosion over the last decade. Screens, used for displaying promotional material, branding and advertisements, are now a familiar sight in all sorts of locations. Commonly seen around shopping malls, in retail stores, gas stations and convenience stores, not to mention around airport […]

Modernising your Business with Digital Signage

For many businesses, image is as important a factor as customer service, especially for retailers and other industries where customers regularly visit the location, and providing a good impression can make the difference between making a sale or not. Few people would buy clothes from a store where the items had been strewn over the […]

Five Challenges of Using Outdoor Information Screens

Providing the public with information has always been a challenge for many businesses and industries. From transport hubs like railway stations needing to keep people informed of delays and cancellations on the platform, to displays relaying ticket prices and show times outside theatres– using modern display screens is by far the most efficient method of […]

The Big Differences in using Digital Signage Indoors and Out

Digital signage is one of the most effective forms of out of home advertising providing both, value for money and a large audience reach, unparalleled by other forms of out of home advertising. Digital signage is commonly found in areas of high footfall such as airports and other transport hubs, shopping malls and retail parks, […]

Britain Continues to Embrace Digital Signage

Another piece of research, now, which points to the growth of digital signage in retail environments. The study, compiled by POPAI (Point of Purchase Advertising International) for LG electronics, shows that the number of retail shops using screens, has quadrupled over the last three years. Over 46,000 retail shops in the UK, from convenience stores […]

Using Touch Screens Outdoors

Outdoor digital signage has become an incredibly popular form of out of home advertising. Used by all sorts of businesses it has many advantages over traditional outdoor advertising. Firstly, digital signage is a hands-free form of advertising, unlike static media there is no need to visit the sign once it is installed as all new […]