Digital Menus and their Effectiveness

While high-end restaurants enjoy the privilege of having bookings and knowing who will be eating and when, lower end restaurants, fast food eateries and diners, depend upon passing trade and spontaneous decision-making from their patrons. Competition is high in the food industry; whether it’s a fast food restaurant nestled amongst several similar establishments, or a […]

Digital Signage and Small Businesses

    Even small businesses can take advantage of outdoor. Outdoor digital signage is in no way as popular as the use of indoor screens. While every shopping mall, airport and even pharmacy has an advertising screen these days, outdoor screens are still few and far between. While outdoor digital signage is still growing, most […]

How Safe is an Outdoor Screen?

Despite the falling cost of LCD and plasma screens, providing outdoor digital signage, whether it’s for information or advertising, marks a fairly substantial investment. Getting a return on this investment is often difficult to assess, but one aspect to outdoor digital signage that can prevent achieving an ROI is the vulnerability of the screen. A […]

Information Screens for Outdoors

For the service sector, providing information is an essential part of customer service. For the transport industry schedules, timetables and news of delays is important information that customers need to know. Other industries in the service sector need a method of providing information, restaurants have a need to explain what’s on and what’s off the […]

Types of Locations for LCD Enclosures

A common inquiry regarding LCD enclosures is often about the environments they can and cannot handle. With so many high-priced outdoor digital signage systems on the market, providing a less expensive system often leads people to assume that an outdoor LCD enclosure is perhaps not able to cope with the same environments as other types of outdoor […]

Raising a Profile with a Digital Display

While commonly thought of as an advertising medium, digital signage has other purposes than just promotion. Using digital displays as a communication medium has advantages of all sorts of businesses and institutions, from employee communication to emergency warnings, but one advantage that rarely gets discussed is the effectiveness of using a digital display to raise […]

Using Audio with Digital Signage – Good Idea?

While digital signage is mainly concentrated on visual imagery, using modern LCD and plasma screens to provide advertising, branding and promotional content, one feature of the television hardly used is the speakers. Audio is rarely used for digital signage applications but why is this? Surely, as TVs at home provide sound, why can’t out of […]

Outdoor Digital Signage – Not Just for Big Players

There are some huge outdoor digital signage screens out there. Anybody commuting into London will have seen the M4 Torch that provides digital content to tens of thousands of motorists a day, while the London “i” on London’s Cromwell Road, receives viewing figures almost as high. Many other cities too are following suit with large-scale […]

IP and NEMA Ratings for Digital Signage

Digital signage is a common sight around shopping malls and retail units, but these warm and dry indoor locations are not the only areas where digital signage displays are installed. More and more digital signage displays are being utilised outdoors and in other hazardous locations, not just for advertising but also for information and communication. […]

LCD Enclosure – A Simple but Robust Solution for Outdoor Screens

An outdoor screen offers many advantages for businesses, homeowners and institutions. LCD screens provide an effective, engaging and efficient way of providing entertainment, communication and information in an outdoor environment, but do require protection to sure operability in varying weathers and environments. Designed for indoor use, most LCD screens can’t operate in outdoor environments not […]