Category: digital poster

Customers Want to See Outdoor Digital Signage According to Research

Outdoor digital signage has always lagged behind indoor systems and there are obvious reasons for this: Added investment; protecting outdoor digital signage from the weather and vandalism; difficulties in installation; legal permissions, and so on. Currently, outdoor digital signage takes £1 in £8 of existing outdoor UK advertising revenue and is continuing to see year-on-year […]

Out of Home Advertising and the Digital Revolution

Out of home advertising has always been an effective form of marketing; the popularity of posters, billboards and outdoor signage around our high streets, shopping centres, retail parks and railway stations is testament to that. Of course, we spend a large proportion of our lives out of the home, commuting, shopping or spending our leisure […]

Digital Signage at the Airport

Airports have been using digital signage for many years. One of the first industries to recognise the potential of using screens, the modern airport is now full of all types of digital signage and posters. Initially, airports first started using screens as a method of communicating with customers. Arrival boards and screens to indicate cancellations […]

Uses of LCD Enclosures as TV Screen Protection

LCD enclosures are put simply, protective cabinets that house conventional TV screens and allow them to be used outdoors or in locations where the environment makes the normal use of TV screens prohibitive. Most shop-bought TV screens are designed for use in stable, warm and dry environments such as the home or office; however, there […]

Outdoor Advertising – Going from Print to Digital

Outdoor advertising is one of the oldest forms of marketing. From the earliest days of printing, and before, advertising outdoors is a direct and effective form of promotion. Outdoor advertising is also fairly low cost when you compare it to other forms of mass-marketing. There are disadvantages of outdoor advertising though. While the footfall and […]

Britain Continues to Embrace Digital Signage

Another piece of research, now, which points to the growth of digital signage in retail environments. The study, compiled by POPAI (Point of Purchase Advertising International) for LG electronics, shows that the number of retail shops using screens, has quadrupled over the last three years. Over 46,000 retail shops in the UK, from convenience stores […]

Digital Signage – Exclusivity and Modernity

If you go into an exclusive store, shop or boutique these days, it is more than likely you will come across digital signage screens promoting items or being used for brand awareness. Indeed in some exclusive stores, digital screens have all but replaced the traditional print media and even outdoor digital signage is being deployed […]

Modern Advertising with Digital Posters

Advertising to takes so many forms these days; at home television and radio advertisements are efficient methods of selling and promoting and newspapers and magazines also provide advertisers with good opportunities. Out of home advertising has also been a traditional mainstay of the marketer’s arsenal; however, as modern technology and a more media savvy audience, […]

Dooh on a Budget – Cost Effective Solutions

Digital out of home (Dooh) is a just a handle for the more commonly known digital signage. This is basically the use of modern flat screen TVs like plasmas or LCDs (liquid crystal displays) used out of the home environment for advertising, branding, information or promotion. While Dooh is a fast-expanding and burgeoning industry, there […]

Digital Posters and Budget Digital Signage Solutions

With most revenues from advertising falling, there is one from of marketing that is bucking the trend – digital signage. More and more screens are being erected in all sorts of locations, from indoor screens in shopping centres, retail stores, to outdoor digital signage along the high street and in transport stations. Because of digital […]