All Articles By Richard N Williams

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Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.

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Getting the Best Return on Investment out of Outdoor Digital Signage

This entry was published on March 3, 2010 by Richard N Williams

Getting a return on investment is vital when embarking on any marketing campaign but with such a potentially high outlay involved with the initial implementation of digital signage, establishing a ROI is vital. Nobody wants to spend money unnecessarily; however, it can be a common occurrence when planning a digital advertising campaign making any return […]

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Digital Signage on the Move

This entry was published on March 1, 2010 by Richard N Williams

Digital signage is a modern buzzword for the use of electronic screens as an advertising medium. LCD, plasma and LED are all being used as modern digital billboards and there are few places where this new medium is not being implemented. However, digital signage hass been around for a few years now and while its […]

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Preparing an Outdoor Digital Signage Campaign – things to remember

This entry was published on February 26, 2010 by Richard N Williams

Digital advertising has become a boon for many industrial sectors and business in recent years and as a form of marketing it is relatively cheap (other than the initial outlay) flexible and dynamic. However, most digital signage deployment in indoor areas is restricted by the people that are visiting the building that it is in. […]

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Digital Signage and its Contribution to E-waste

This entry was published on February 25, 2010 by Richard N Williams

Waste from electronics is becoming a serious concern across the globe. Discarded computers, monitors, mobile phones and monitors are piling up in countries in China, Africa and the Sub-continent. It is estimated within the next 10 years the amount of electronic waste being dumped in countries like this is expected to increase five fold as […]

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The Growing Number of Applications for Digital Signage

This entry was published on February 24, 2010 by Richard N Williams

Digital out of home media (Dooh) is often described as the next big revolution in advertising. However, there is more to the implementation of digital screens than just branding and selling something. Digital signage can be used for a whole host of applications and the number of uses for this new technology is increasing all […]

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32” LCD Enclosures for Cost Effective Outdoor Digital Signage

This entry was published on February 23, 2010 by Richard N Williams

Outdoor digital signage has become a real boon for many businesses. Raising brand awareness, generating custom and driving customers through the doors are just some of the reasons people choose to invest in outdoor digital signage. However, installing LCD displays (or LED and plasma) in an outdoor location is not without its problems and costs. […]

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Anti Vandalism Solutions for Outdoor Digital Signage

This entry was published on February 22, 2010 by Richard N Williams

Digital signage and out of home advertising is making the high street a far more attractive and useful place. Maps are being replaced with interactive wayfinding, restaurant menu boards are now being displayed on LCD screens and even bus shelters have TV screens displaying advertising and entertainment. However, whilst this digital out of home media […]

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Does Digital Signage mean the end of Billboards?

This entry was published on February 20, 2010 by Richard N Williams

There was a time that if you wanted to advertise out of doors you would either have to hire a large bill board or pay somebody to stick posters up for you. However, high street advertising has gone through a revolution of late. No longer are posters, billboards and other traditional print media the preferred […]

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Places to Find Outdoor Digital Signage

This entry was published on February 19, 2010 by Richard N Williams

Digital signage has been taken up by many industries, companies and institutes. LCD devices used for digital out of home advertising (DooH) are now in a huge variety of places from doctor’s surgeries to shop floors. In fact, we are now becoming so used to having TV screens all around us that the initial uniqueness […]

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Dynamic Outdoor Information with Digital Signage

This entry was published on February 18, 2010 by Richard N Williams

Information and education are important aspects for many industries. Not only do many businesses need to inform staff member and members of the public about important information such as health and safety, information is vital in the entertainment industry. Zoos, museums and theme parks often use signage to display facts and information but in a […]

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