All Articles By Richard N Williams

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Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.

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Limitations to Digital Advertising

This entry was published on March 15, 2010 by Richard N Williams

Digital signage and digital out of home advertising have become buzzwords in marketing and advertising circles and you may be forgiven in thinking that this new media is the be-all and end-all of marketing. However, as an advertising media digital signage is not without its drawbacks and limitations especially when you compare it to other […]

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LCD enclosures – A Simple Approach to Outdoor Digital Signage

This entry was published on March 14, 2010 by Richard N Williams

Digital signage is great method of marketing and raising brand awareness however, one of the biggest drawbacks of digital signage and out of home advertising is the complexity of setting up a campaign and the initial costs involved. Not only does the content have to be created and uploaded but also the screens have to […]

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Digital Signage for the Beginner

This entry was published on March 12, 2010 by Richard N Williams

Digital signage is an effective and cost effective method of marketing made possible by the development of flat screen TV devices such as LCD (Liquid Crystal Display) and plasma. Because of the flatter design of LCD and plasmas they can be used in a similar way as traditional print media such as posters and bill […]

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Getting the Most out of Digital Signage – The Captive Audience

This entry was published on March 11, 2010 by Richard N Williams

One of the greatest advantages of digital signage compared to other advertising media is its flexibility and the ability to target captive audiences. A captive audience, as the name suggests is an audience that can’t get away from your message and there are many areas in our day to day to lives where we become […]

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Digital Signage it is not all Advertising – innovative and important uses for outdoor LCD screens

This entry was published on March 10, 2010 by Richard N Williams

A lot of people in the digital signage industry often forget that there are more used for digital out of home media than just advertising. Obviously advertising was one of the foundations for this burgeoning industry and is still a large part of the digital signage industry. However, more and more alternative uses for digital […]

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Using Digital Signage in Temperature Extremes

This entry was published on March 9, 2010 by Richard N Williams

The use of screens for advertising and signage is transforming our high streets and shopping centres. No longer is digital signage just found in indoor locations as more and more outdoor campaigns are springing up all over the place. In many areas, outdoor digital signage is quite straight forward to install. An outdoor LCD enclosure […]

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The Best Locations for Digital Signage

This entry was published on March 7, 2010 by Richard N Williams

With such an excitable atmosphere around the digital signage and out of home advertising industry it is forgivable for people to assume that using LCD TVs for the purposes of digital advertising is an easy method of generating business. However, implementing digital signage is not straight forward and the process is riddled with pitfalls. However, […]

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Outdoor Digital Signage to Boost Trade in Retail

This entry was published on March 6, 2010 by Richard N Williams

Sale, sale, sale! It seems no matter what time of year you walk down the high street, there are hundreds of stores with signs outside proclaiming sales and special offers. And yet, how often do you ever find yourself compelled to go into a shop just because they have a sale sign outside? The truth […]

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LCD Enclosures – the perfect environment for an LCD TV

This entry was published on March 5, 2010 by Richard N Williams

TV screens are now being used for far more purposes than just home entertainment. Digital signage is a fast growing industry where LCD and plasma screens are being used for the displaying of advertising and branding messages. However, modern LCD screens (and plasmas) simply can’t be taken into these sorts of areas without some consideration […]

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Using Flat Screen TVs Outside? Methods of Protection

This entry was published on March 4, 2010 by Richard N Williams

There was a time where the only place you would find a television was in somebody’s from room or perhaps in a bar or pub. Now TVs are being used almost everywhere for all sorts of reasons; from outdoor entertainment to digital advertising and signage. Normal TV systems have come a long way since the […]

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