All Articles By Richard N Williams

Richard N Williams author image

Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.

temp image

What Makes a Successful Digital Signage Campaign?

This entry was published on May 5, 2010 by Richard N Williams

Digital signage is a new and exciting form of advertising that is rowing in popularity making it one of the fastest growing sectors in the AV industry. However, as any new media, digital signage is prone to successes and failures and installers work out, by trial and error, what works and what doesn’t. But for […]

More Information
temp image

Outdoor Advertising Tips – Go Digital

This entry was published on May 4, 2010 by Richard N Williams

Advertisers are always looking for something new to break free from the crowd. The problem with most forms of advertising is that with so much about, people become accustomed to it and to make an impression becomes increasingly difficult. With outdoor advertising this problem is amplified because of the amount of unsolicited bill posters and […]

More Information
temp image

Step-by-step: Implementing Digital Signage for Beginners

This entry was published on May 1, 2010 by Richard N Williams

There are few people who are now aware of digital signage. Modern electronic billboards, digital posters and other signage displays are now cropping up all over the place with installs regularly seen in shopping malls, high street store frontages, concourses and even outside restaurants as electronic menu boards. It seems that everybody is getting involved […]

More Information
temp image

Outdoor Digital Signage – Sunshine Problems

This entry was published on April 30, 2010 by Richard N Williams

There are plenty of challenges when implementing outdoor digital signage but despite this more and more digital displays are being erected outside to take advantage of the higher audience numbers these outdoor digital advertising displays can generate. While the most obvious challenge for taking a commercial grade LCD display outside is protecting it from the […]

More Information
temp image

Advertising Techniques – Benefits of Digital Signage

This entry was published on April 29, 2010 by Richard N Williams

If you are somehow involved with the advertisement industry you will surely be aware by now of digital signage. Perhaps the biggest revolution in advertising since the rise of the internet, digital out of home media (as digital signage is often referred to as) is changing the shape of the advertising landscape. Digital signage has […]

More Information
temp image

Retailers – Take Your Digital Signage Outside

This entry was published on April 28, 2010 by Richard N Williams

There are few retailers who have yet to experience the benefits of digital signage. Small advertising screens are in all sorts of retail areas from gas stations to point of sale queues at supermarkets; there seems to be few retail establishments that have taken up this new medium. However, despite the success of this modern […]

More Information
temp image

Outdoor Digital Signage – Averting Disaster

This entry was published on April 26, 2010 by Richard N Williams

There has been a surge of interest in outdoor digital signage in the last year or so. More and more advertisers and retailers are seeing the benefit of placing screens in an outdoor location for raising brand awareness or advertising. Digital outdoor advertising has many benefits over indoor systems especially when you consider the potential […]

More Information
temp image

Digital Signage and Controversy

This entry was published on April 23, 2010 by Richard N Williams

Digital signage is a fairly new technology. Its use has increased dramatically over the last few years and the industry is continuing to expand as more and more people realise the potential of this exciting and new advertising and information medium. However, as with any new technology, digital signage has received its fair share of […]

More Information
temp image

Digital Signage – Providing Information in the Modern School, College or University

This entry was published on April 22, 2010 by Richard N Williams

Information provision is vital part of all school and educational institutions. From the traditional notice board to modern technology like emails, ensuring staff and students are informed is vital in the successful running of any campus. And while technology like emails has made it easier for staff to provide information to each and every student, […]

More Information
temp image

Digital Posters – Entry Level Digital Signage

This entry was published on April 21, 2010 by Richard N Williams

There are few people who have not yet heard of digital signage. This digital out of home advertising (Dooh) is an incredibly fast growing method of raising brand awareness and is springing up all over the place. From shopping malls and retail parks to outdoor digital signage along roadsides and the high street; display screens […]

More Information