Richard N Williams author image

Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.

Outdoor Digital Signage – Things to realise before you begin

Outdoor digital signage is one of the fastest growing advertising and marketing sectors. There are now an almost limitless number of locations where screens are erected outside – and for a huge number of applications: • Advertising • Marketing • Brand Awareness • Information • Warnings Outdoor digital signage is everywhere along the high street […]

Digital Posters – Marketing in a modern world

The poster is familiar to us all; for over a hundred years posters have been providing visual imagery for a multitude of reasons: • Promotion • Commercial • Political • Art Posters were a natural development of the printing process and once colour lithography became commonplace they started cropping up everywhere. Now, posters are everywhere […]

Advertisers, Thinking of Going Digital – Take it outside

Out of home advertising; advertisements that we see when we are out and about, has been around a long time. From the earliest days of printing, signs, adverts and poster campaigns were soon plastered along our high streets, railways stations and other outdoor areas. This type of advertising has always been cost effective – especially […]

Wireless Medical Mouse – Washable and Wi-Fi

Computers are an increasingly important part of the modern healthcare setting. Nearly all departments in a hospital or medical centre use computers to store data and increase efficiency of the service. However, computer equipment can harbour a hidden menace. Viruses, bacteria and other pathogens are commonly harboured on computer keyboards and mice. In fact, more […]

Essential Modern Equipment for Healthcare

Hospitals are always at the front of technology as they strive to keep abreast of the latest medical developments. But it is not just the front line equipment and innovations that hospitals look to when they endeavour to embark on improving their service. The medical profession is always seeking new methods to improve services, reduce […]

Extending the Life of a Digital Signage Screen

No matter what type of technology you invest in or what type of screen you choose, all LCDs and plasmas have a finite lifespan and will have to be replaced eventually. Of course, the longer they last the more of a chance you can get a return on your investment (ROI) but if they fail […]

A Summer of Outdoor Screens

This summer has been one of the hottest for a number of years and it has also been one of the most exciting for sport with so many tournaments and championships taking place; from the World Cup to Wimbledon. And as the temperatures have risen on and off the pitch so have the number of […]

Outdoor Enclosures – Not Just Digital Signage

Thanks to the explosion of outdoor digital signage screens over the last few years, LCD displays are now becoming commonplace in outdoor locations. The growth of this outdoor digital signage is due in part to the technology designed to protect these devices from the weather and other elements they have to face in outdoor locations. […]

Beat the Smoking Ban – Cost Effective Outdoor TVs for Pubs and Bars

With the smoking ban and recent recession, it is no wonder that the pub and bar trade is suffering. An average of six pubs or bars close everyday*– and things don’t expect to get any better for a few years at least. Temporary reprieves such as the FIFA World Cup, Wimbledon and other sporting events […]

Planning an Outdoor Digital Signage Campaign – Step by Step

Outdoor digital signage has many advantages over other digital advertising. Its greatest benefit is that it is visible, not only to a larger number of passers-by than indoor digital advertising but is also visible to passing cars, bikes, taxis and buses. But there are many pitfalls to installing an outdoor digital signage system so the […]