All Articles By Richard N Williams

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Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.

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Position Matters – effective placement of digital signage displays

This entry was published on January 23, 2012 by Richard N Williams

Digital signage can be an effective method of communication. From advertising to information provision, a digital signage screen is a flexible, eye-catching and efficient method of getting your message across. However, a badly placed screen is not going to maximise the effectiveness of digital signage, so making sure a screen is placed in the right location is key for successful digital signage implementation.

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Outdoor Digital Signage – Thinking Beyond IP and NEMA Ratings

This entry was published on January 20, 2012 by Richard N Williams

Outdoor digital signage has a lot to contend with; from weather elements, such as rain, sleet, snow and hail, to extreme temperatures and risk of physical impact. Most outdoor digital signage enclosures are built to international standards such as the European IP rating and NEMA codes (National Electrical Manufacturers Association). While these rating systems are very useful for working out the level of protection an outdoor digital signage enclosure offers, they are not exhaustive and don’t guarantee a device will function without problems in an outdoor environment.

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Armagard LCD Enclosures at Integrated Systems Europe (ISE) 2012

This entry was published on January 20, 2012 by Richard N Williams

Armagard are exhibiting at ISE in Amsterdam in January and will be showing off several new products in their LCD enclosure and digital signage range. Promised to be the largest professional AV and systems integration trade show held in Europe, Integrated Systems Europe 2012 (ISE) runs from 31st January to 2nd February at the Amsterdam […]

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Digital Signage Enclosures for Physical Protection

This entry was published on January 18, 2012 by Richard N Williams

Digital out of home is similar technology to TV screens used around the home. Modern flat screen LCD and plasma screens are well suited for use as digital signage because of their sleek and discreet size, making them easy to mount on walls or in digital signage enclosures. However, one aspect of using an LCD screen out of the home that differs tremendously is keeping the screen protected.

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Digital Signage–Making the most of Retail Space

This entry was published on December 20, 2011 by Richard N Williams

Digital signage provides retailers with an effective form of promotion, branding and a method of manipulating customers to change their buying habits. A well-placed screen at a point of sale location or above popular items can inform customers of offers and other products that the retailer is trying to popularise. Furthermore, digital signage screens are a great method of reinforcing branding information, helping to instil company and manufacturer names and logos into people’s memory.

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Using Outdoor Screens as Digital Signage for News Feeds

This entry was published on December 19, 2011 by Richard N Williams

The way people receive news and information is changing. Thanks to the Internet, smartphones, rolling news and other new media, traditional sales of newspapers are on the decline, both nationally and regionally. People no longer want to wait until the next morning to read what’s going on in the world and in their local community. News is now something people want, when they want it, and invariable this often means when they are on the move.

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Challenges of Outdoor Digital Signage in the Middle East

This entry was published on December 9, 2011 by Richard N Williams

A decade ago when digital signage first emerged, it was only large public spaces such as shopping malls and airports where these screens were prominent. Over the last few years, however, digital signage has filtered into nearly all areas of our towns and cities. From filling up with gas to waiting in line at the pharmacy, a screen is probably selling, providing information or offering branding information to you. And one area where the use of digital signage has increased dramatically has been outdoors.

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Growing Use of Digital Signage around Religious Buildings

This entry was published on December 8, 2011 by Richard N Williams

There has been a growing use of digital signage displays both indoors and out around churches, mosques, synagogues and temples, as many religious buildings and institutions look for effective communication to their congregations and local communities.

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Sophistication of an LCD Enclosure for Outdoor TV Protection

This entry was published on December 8, 2011 by Richard N Williams

Protecting screens for use in outdoor environments is not as simple as many people think. While protection from the weather using an LCD enclosure ultimately means keeping the screen dry and out of the elements, various different challenges mean that any LCD enclosure based TV system designed for outdoor use requires a high degree of sophistication.

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Benefits of Outdoor Screens for Public Buildings

This entry was published on November 17, 2011 by Richard N Williams

Public buildings such as schools, colleges, libraries, museums and religious institutions have a need to communicate with the people that they serve. Often, this means using all sorts of traditional messaging systems from the trusty old noticeboard to sending out literature such as parish magazines.

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