All Articles By Richard N Williams

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Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.

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Advantages of a Floor Standing Digital Signage Unit

This entry was published on November 21, 2010 by Richard N Williams

With such dramatic growth over the last decade it hasn’t taken digital signage very long to become a mainstream marketing tool, with screens now common in all sorts of locations from doctor’s surgeries, transport hubs, shopping malls to retail stores. Being so much more engaging and eye-catching in comparison to traditional printed posters and signs, […]

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Creating the Right Outdoor Digital Signage Content

This entry was published on November 20, 2010 by Richard N Williams

Ask anybody involved with digital signage and they will tell you content is king. Okay, there is danger of this becoming a cliché but as the purpose of all advertising and information screens is to display content, then in the case of digital out of home (Dooh) it is truly is the most important aspect. […]

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Night-time Advertising with Outdoor Digital Signage

This entry was published on November 19, 2010 by Richard N Williams

The cityscape at night is a lot different to the daytime skyline. While many of the stores shut and turn off their lights, not all of the city sleeps in the evening. Indeed, many cities in the world only truly come alive when the sun goes down. Cinemas, bars, restaurants, nightclubs and other leisure and […]

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Keeping Out the Cold – Outdoor Digital Signage

This entry was published on November 18, 2010 by Richard N Williams

With the weather taking a turn for the worse, signalling the arrival of winter and the oncoming cold spell, its time to start thinking about your digital signage and whether it is adequately protected from the cold. Many screens that function perfectly well throughout the year can often fail when the first cold spells arrive […]

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Basics of Outdoor TV and Digital Signage Protection

This entry was published on November 17, 2010 by Richard N Williams

Flat panel screens like LCD or plasma TVs have gone from just being a device to watch TV shows and films on to a wider, more commercial use. Digital out of home (Dooh) is a growing industry and encompasses all sorts of out of home use for commercial screens. Digital signage is perhaps the most […]

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Outdoor Sign-makers and the Opportunities in Going Digital

This entry was published on November 14, 2010 by Richard N Williams

Many traditional sign-makers are feeling threatened by the new and increasingly ubiquitous digital out of home sector- commonly referred to as digital signage. In the outdoor advertising world, outdoor digital signage now exceeds ten percent of the market and is expected to continually expand, perhaps exceeding traditional signage one day. While it is doubtful that […]

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Coping With Image Retention and Burn-in

This entry was published on November 13, 2010 by Richard N Williams

Digital advertising, digital out of home (Dooh) and outdoor digital signage may use similar technology as our home and office TVs but the concept for using LCD displays for advertising, branding and information is a totally different one. Digital signage is not TV and while moving images and transitions are used they are often kept […]

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Where to Mount an Outdoor Display Screen

This entry was published on November 12, 2010 by Richard N Williams

Due to the falling cost of LCD screens and the development of protective LCD enclosures for outdoor use, more and more screens are being installed in outdoor locations and for a variety of reasons: information, entertainment, outdoor advertising or outdoor digital signage. Outdoor screens can be seen in all sorts of locations – flat against […]

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Ice and Snow on the Way – Protecting Your Outdoor Digital Signage

This entry was published on November 11, 2010 by Richard N Williams

Winter is a time of harsh weather and dark nights. In one regard, winter has its advantages for modern Dooh systems. The shorter days and darker nights mean that outdoor digital signage has an advantage over other outdoor advertising as it become more noticeable and visible – thanks to its backlighting and luminance. The ice […]

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LCD Enclosures – The Last Word in Outdoor Digital Signage Protection

This entry was published on November 10, 2010 by Richard N Williams

Outdoor digital signage is one of the most effective forms of out of home advertising. No other advertising system can reach as many people for the same start up costs which is why outdoor screens are becoming increasingly common along high streets, concourses and shopping precincts. There are many great advantages to this new media […]

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