All Articles By Richard N Williams

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Richard N Williams is a writer and journalist based in Birmingham, UK. He has many years of experience writing about all aspects of the internet and digital technology. He is the author of several technology related books and his articles have appeared in various publications, trade magazines and online journals.

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LCD Enclosures at Railway Stations

This entry was published on July 1, 2011 by Richard N Williams

While digital signage and the use of screens is a common sight around the high street promoting, selling and advertising, modern TV devices like LCDs have other common uses. The transport industry, in particular the railways, have uses LCD screens for providing information for years. A common sight inside railway stations, screens let passengers know […]

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Armagard at In-Store Show 2011

This entry was published on June 30, 2011 by Richard N Williams

Following the success of InfoComm last week, and the level of interest in our range of LCD enclosures and digital signage products, Armagard are attending the In-store Show in London this week, demonstrating our new range of outdoor digital signage and indoor retail products. In-Store Show 2011 is the UK’s largest retail marketing event, and […]

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Washroom Advertising with Digital Signage

This entry was published on June 28, 2011 by Richard N Williams

Digital signage Advertising is most effective when there is a captive audience. Screens placed in waiting rooms, departure lounges, on buses, trains and other locations where people have little else to do, have more chance of being viewed than those screens placed around shopping malls and other locations where people are busying about. When on […]

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Outdoor Digital Signage Opportunities in India

This entry was published on June 25, 2011 by Richard N Williams

As the world’s largest democracy and one of the fastest growing economies, India provides plenty of opportunities for outdoor advertisers. With a population of over a billion and a burgeoning middle class, many large multinationals are looking to the subcontinent to grow their businesses. Outdoor advertising is widespread throughout India, but a recent convention suggests […]

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Advantages of Digital Signage for Gyms and Leisure Centers

This entry was published on June 24, 2011 by Richard N Williams

More and more people than ever before are using gyms and leisure centers as an increasing awareness in health and fitness drives people off their couches and into a more active lifestyles. Due to this, gyms and leisure centers are now full of captive audiences, prime recipients for digital advertisers as gym and leisure center […]

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Providing an Outdoor TV for your Home

This entry was published on June 23, 2011 by Richard N Williams

One of the greatest pleasures for homeowners is the ability to unwind in the garden, patio or backyard during warmer weather, enjoying the sunshine and making most of the fresh air. With the barbecue and outdoor furniture, we are able to spend a lot of time outdoors, eating, drinking and socializing; however, there are many […]

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Outdoor Digital Signage at the Races

This entry was published on June 22, 2011 by Richard N Williams

Tic-tac, the traditional trackside bookmaker’s method of communicating betting odds across the course to other bookies has been used it the UK for decades. The system of using hand gestures ensure that bookmakers are offering similar prices around the track, to prevent customers—the punter—from taking advantage of lower prices. Communicating with customers has always been […]

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Want an Outdoor Screen for Your Pub?

This entry was published on June 18, 2011 by Richard N Williams

An outdoor TV in your pub beer garden will attract more customers and increase turnover. If you show live sporting events on an outdoor screen, such as football matches, you can expect more customers, who will stay longer, potentially spending more on food and drink. As soon as you open your beer garden to the […]

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Outdoor Digital Signage and Sexual Imagery

This entry was published on June 17, 2011 by Richard N Williams

British outdoor advertisers, including outdoor digital signage users, have been asked to avoid placing advertisements with sexual imagery, in a long running debate about the appropriate nature of advertising content that can be viewed by children. Following a report by prepared by the Mother’s Union, entitled, ‘Independent Review of the Commercialisation and Sexualisation of Childhood,’ […]

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Brand Building with Digital Signage

This entry was published on June 16, 2011 by Richard N Williams

Creating a brand is perhaps the most important aspect of marketing that a business can embark on—especially a retail business. No other form of marketing, advertising or promotion can benefit a business as well as generating a brand. Once a successful brand I established customers begin showing brand loyalty, returning time and time again trusting […]

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