There is a myriad or reasons why people invest in digital signage from increasing brand awareness, to boosting sales to just making the company look good. Here are some of the most popular reasons why businesses buy LCD enclosures and move into digital signage.
10. Modernity – Digital signage is a modern and attractive method of advertising and raising awareness that can help a business stand out from the crowd.
9. Keeping up with the Jones’ – If your competitors have it then you probably should also.
8. Can be used to create additional revenue by charging advertisers to display their advertisements on your digital signage.
7. Can manipulate customers’ preferences, especially at point of sale where the viewer waiting in line is captive.
6. Instant content – no need to wait for the printers, a push of a button and new content can be uploaded instantly.
5. Content can be scheduled – to coincide with different times of the day. As an example, restaurants can display lunch menus until 1pm then swap for dinner advertisements in the afternoon.
4. Entertainment – when store lines or sales attendants are busy digital signage can keep customers entertained and prevent the impatient ones leaving to find a less busy store.
3. Can create attract people into the store especially if the content is lively and eye-catching.
2. Digital signage screens are flexible enabling use as advertisement, TV broadcasting, information or anything you see fit.
1. Digital signage can help drive sales; marketing managers can experiment with new content without having to spend large sums on marketing campaigns.